Situation:

A major company is considering developing a new product line which will require board-level sign-off for a significant amount of investment.

Critical business issues:

They have an exciting idea but need to understand the market, the threats and weaknesses, the social and economic trends and many other crucial details.

Reasons:

Whilst the company has an in-house marketing director, his skills needed to be supplemented with specialist knowledge of key markets.

Capabilities needed:

First hand experience and deep knowledge of the markets being targeted so that the company could assess the takeup of the product from launch to maturity.

Code Red provided:

Over a period of six weeks Code Red organised and co-ordinated a team of experts: 10 working days of 'specialist' analysis time plus a further 2 days added for report writing, fine tuning, question-and-answer sessions and a formal presentation.

For a total of 12 man-days, the client received over 80 man-years of experience and the considered opinions of specialists on the current market conditions, presented in a manner appropriate to making a business case to investors.

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