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Location:
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Milton Keynes
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Education:
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MA Marketing
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Key Strengths
- Strategic positioning for new market entrants
- Brand awareness
- Promotional literature and PR
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Business Expertise
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Marketing:
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Market research, strategic analysis, value proposition
development
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Economics:
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Macro and micro economics, supply and demand, pricing,
calculation of ROI
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Communictions:
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Internal and external, partner communications
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Vertical Market Knowledge
- Logistics
- Automotive
- Engineering
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Recent assignments and projects
- Development of internet presence and web site to
facilitate lead generation program
- Six month program of industry specific PR campaign
- Marketing intitiative to reposition company with
existing markets
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